case 01

Empowering Patients Through Education (Musculoskeletal Health)

A leader in orthopedic health, sought to address a prevalent but underdiagnosed musculoskeletal condition. Limited patient self-identification and inadequate policy engagement within the medical community compounded the challenge.

Action
We conducted a comprehensive review of market research, patient insights, and stakeholder perspectives to uncover awareness gaps and identify key influencers. Using these insights, we developed a targeted campaign that leveraged a simple yet overlooked emotionally-resonant message to prompt action among high-risk patients and caregivers. The campaign underwent rigorous testing with patients to ensure its relevance and efficacy. It was then launched across Europe using digital and traditional channels, fostering collaboration with professional societies and amplifying its reach.

Results
The campaign achieved significant engagement:



• 10 million+ social media views in just three months.
• 80,000+ unique landing page visits driven primarily by social media.
• Enhanced collaboration with professional societies, reinforcing credibility and amplifying impact.

This initiative highlighted the power of combining data-driven insights with patient-centric messaging to drive awareness and action.

case 02

Enhancing Adherence in Cardiovascular Disease Management

A pharmaceutical client struggled with low patient adherence to treatments for chronic cardiovascular conditions, jeopardizing outcomes and undermining therapeutic efficacy.

Action
Through an in-depth analysis of primary data, patient interviews, and stakeholder feedback, we identified the psychological and practical barriers hindering adherence. This informed the design of a tailored patient-support program aligned with critical touchpoints along the treatment journey.

Key concepts of the program were co-developed with patients, ensuring alignment with their needs and preferences.

Results

• The Patient adherence improved by an impressive 60%, directly impacting health outcomes.
• The approach's success led to its adoption in another therapeutic area, demonstrating the scalability of patient-centric insights.



This case underscores the value of integrating patient perspectives, their desire for timely, credible information and to regain some control of the disease, into every stage of program development, from research to implementation.